The secret to big data is using it right: You only benefit from this technology if you can derive useful conclusions from the stored information, and connect it in the right ways. But many companies seem unaware of this. In a general approach of “let’s just collect everything and then see what happens,” they pile up data from all possible sources – and lose any overview or control. Often this is because the content is stored following strict hierarchical data warehouse rules. However, what made good sense for corporate data until now is not necessarily the best solution for big […]